Top 5 Virtual Fitness Programs in Ireland - Q1 2023

In the first quarter of 2023, the top virtual fitness programs in Ireland showcased varying performance trends across downloads, revenue, and active users. Here’s a closer look at each app's metrics.

Fitbit: Health & Fitness experienced a downward trend in weekly downloads, starting at around 42.6K and ending at 1.9K. Weekly revenue saw a peak of approximately $25.2K at the end of December, gradually decreasing to about $19.9K by the end of March. Active users fluctuated, peaking at 119K in mid-February before settling at around 109K by the end of the quarter.

Strava: Run, Bike, Hike showed a stable pattern in active users, maintaining around 41K to 44K throughout the quarter. Weekly downloads were relatively consistent, ranging between 1.2K and 2.5K. Revenue saw a significant rise from $10.2K at the end of December to approximately $17.3K in the last two weeks of March.

AllTrails: Hike, Bike & Run had moderate weekly downloads, peaking at around 1.6K in late January. Weekly revenue fluctuated, starting at $1.9K and reaching up to $4.4K in mid-February. Active users remained steady, with numbers ranging from 5.1K to 6.6K throughout the quarter.

FitOn Workouts & Fitness Plans saw a significant drop in weekly downloads from approximately 1.3K to 117 over the quarter. Revenue also declined from $861 at the end of December to around $661 by the end of March. Active users decreased from 8.5K to about 5.1K during the same period.

Finally, WithU: Workout & Fitness App had a notable spike in downloads in mid-February, reaching up to 7.1K, but saw a sharp decline to 6 by the end of March. The app did not generate any revenue during this period.

These insights are derived from Sensor Tower data, providing a comprehensive overview of the virtual fitness landscape in Ireland for Q1 2023. For more detailed analytics and trends, visit Sensor Tower.